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To be focused on personal appearance3/25/2023 Articles, written by scholars from fields such as economics, consumer affairs, government, marketing, and public policy, contain new perspectives, empirical results, and research methods, as well as careful analyses of how well consumers' needs are being met as they strive to improve the quality of their lives and make efficient choices against a backdrop of sophisticated and innovative marketing activity. Published quarterly, peer-reviewed articles help marketing professionals, professors, and students keep abreast of the latest government regulations and legal standards regarding marketing practices. The journal serves a growing interest group and illustrates the contribution of marketing in the legal and regulatory venue. If that’s what you’re looking for, we should chat.Journal of Public Policy & Marketing publishes thoughtful articles on how marketing practice shapes and is shaped by societally important factors, such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments. I’m all about TRUE personal brands, with a matching digital appearance. So, if you’re going to invest the time and energy, I want you to get it right. Investing in a digital appearance that looks good will fall flat if you don’t do the work to develop your true personal brand. Not LOOKS.Ĭoncentrating on your “digital appearance” only will distract you from the things that REALLY matter to your people and yourself. When I consider growing my team, I can find the people who are authentically aligned with my brand valuesĪnd we’re not even considering how your TRUE personal brand affects your personal relationships. When I consider where to spend my time, I can easily choose the things that are most productive towards my goals When I consider my marketing tactics, I can choose ones that I have fun doing When I consider my sales tactics, I can choose ones that feel good to me When I consider where to show up, it’s based on how easily I can be my authentic self on that platform. When I consider other people, it’s related to how they FEEL, not how society has conditioned them to think. Advances in Social Science, Education and. If your main focus is on the EXPERIENCE you create for people, that’s where you tap into true authenticity. This paper would primarily focus on the weight of physical appearance in the process of employment competitiveness. Let’s throw it back to the definition to see the difference here: a personal brand is someone else’s experience of you when you’re not in the room. So, if someone is going to sell you a “personal brand” and THIS is what they talk about, back away slowly. Although, if you don’t have a true personal brand, then you don’t know what your game IS, and can easily get distracted.Ī true personal brand doesn’t have anything to do with either of these things. Which is completely missing from this strategy.Īnd when it comes to optimizing algorithms to “get seen” this throws you into playing the game of a social media platform. If you haven’t done this work, then you can’t even get the thinking part right.īut what people think isn’t usually the deciding factor (especially in service-based businesses). Let’s start with what other people think.Įven if you do your due diligence and create a TRUE ideal client (not one based on age, gender and household income), then it only matters what THE RIGHT people think. If you’ve read any of my other blog posts, you already know how I feel about these. If you’re main focus is on your digital appearance, two factors become huge. So, although a digital appearance can be a manifestation of a personal brand, having a defined digital image does NOT mean that you have a defined personal brand especially one that feels authentic. With these types of services in play, appearances aren’t always what they seem. It also makes me think of an image I keep seeing around LinkedIn…a picture of a “click farm”. It makes me think of those original online dating sites where people used pictures of other people to get dates. But I think we all know, in the online environment, this is easy to fake. Personal brand = someone else’s experience of you when you’re not in the room.ĭigital appearance = the way that someone or something looks online.Įven just leaving it at that shows you the difference between the two.Īn appearance, by definition is related to the way things look. Let’s start with some simple definitions to see the difference between these two things: Here’s why it’s dangerous to assume that your personal brand is ONLY your digital appearance. And this is an ASPECT of personal branding. Many personal branding consultants are focusing on your digital appearance how you show up online. Which can create a space between the authentic ME, and my digital appearance. When I “show up” online, I get to edit how I do that. By nature, the space between humans and a computer has the ability to skew someone’s reality. We’re all living in a digital environment (or at least, if you’re reading this, you are).
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